This post about how to improve your blog content contains affiliate links. Please read my disclosures.
Content creators are often too focused on creating new content that they forget there are ways to make their old content shine.
I personally believe in quality over quantity when it comes to blog writing. I’d rather have 20 amazing articles that get read and shared often than have 100 articles that no one even cares about. What’s the point of having content no one reads?
In this article, I’ll help you get out of the new content creation cycle by teaching you how to make the content you already have RAD!
How to Make Your Blog Content RAD
If you’ve ever felt like you’re constantly having to create new content, stuck for new ideas, overwhelmed at your workload and feeling like your blog is stale, my RAD tips will help you.
RAD stands for Revise, Add and Delete. Let’s discuss each RAD strategy in detail so you can make your old content new and RAD again!
R= Revise Current Blog Posts
The R in RAD stands for revise your current blog posts.
Take a hard look at some of your past content – dig back a few years. Is it old and icky? Are you a little embarrassed by it? I know I am embarrassed by the content I used to create in my first few years of blogging. (BTW, you should be a little embarrassed by your old content – you’ve been growing and learning so much!)
This is your chance to revise that content and turn something old into something sparkly and new.
Rewrite the content so it fits your style today.
I have learned so much about the gluten-free lifestyle since I first started blogging in 2015. My old content isn’t reflective of my writing style, voice, nor the knowledge I have today.
Rewrite your content so it’s representative of who you are as the polished blogger you are today.
Add (or refresh) photos and pin images.
When you first started blogging, chances are your pictures were not all that great. You have learned so much about photography and graphic design, so it’s time your old content reflects your new skills.
This means you may need to remake a recipe or craft so you can take new, updated pictures. You may be able to even use some of your old images to edit and retouch them now that you have a better eye for design.
For example, I edited an old photo I took to create a new pin for my How to Make Gluten-Free Pasta with Two Ingredients recipe. Same photo, just retouched a bit to be more clear and light. I then created a new Pin image and shared it on Pinterest as if it was new. Whoa! The once stale post got crazy traffic again.
In fact, that post had been averaging 61 views per day, but after sharing my new Pin, it began to average 417 views per day!
Not only did I refresh the photos, but also I lengthened the article (see more on this technique below) and made it read so much more professional.
While we’re talking about Pinterest, when I audited my content, I found that so many of my Pins were long pins; however, the preferred pin size today (2020) is 600×900. Any old long pins should be updated.
Remember, Pinterest loves new content and is cracking down on those that repeatedly share the same content week after week. You might find it helpful to create multiple pin images (5-6 images) for the same blog post. Canva is a great tool for doing that. You can then schedule those images to go out at different times using Tailwind, which is a time-saving Pinterest schedule tool.
Check your affiliate links.
I re-read one of my old articles and realized that it had outdated affiliate links to my best affiliate product – ack!
A great plugin for quickly updating and tracking affiliate links is Easy Affiliate Links. It has streamlined the process for me in so many awesome ways. You simply upload all your affiliate links to the Easy Affiliate Link plugin, and then if a link changes, you only have to change it in the app vs. on every individual blog post.
Also, you will save yourself some time when you use the Easy Affiliate Link plugin, as you’ll never have to look up another affiliate link again once you set it up on your blog.
Jazz up your headlines.
I think too often we think we need boring headlines to make our content look good for Google, but the truth is you can employ good SEO practices AND still write a killer headline.
Look for ways to jazz up headlines so they are irresistibly clickable. Here are some examples:
- How to Make Banana Bread 👉 How to Make Banana Bread with Five Ingredients and in Less than 10 Minutes
- Your Guide to Eating Vegan in Denver 👉 The Ultimate Guide to Finding the Best Vegan Restaurants in Denver
- Top 10 Best Parks in Washington DC 👉 Top 10 Best Parks in Washington DC that I Bet You’ve Never Heard Of
- A Review of ZZ Burger Joint 👉 You’ll Never Believe What Happened When I Reviewed ZZ Burger Joint
Use these jazzed up headlines when creating irrisibilty clickable pin images for your posts, too.
Bottom Line: “R”evising your old content will help the content you have shine!
A= Add to Existing Blog Posts
The next step to making your blog content RAD is to “a”dd to your blog posts. Here’s how to to this.
Add Length to Blog Posts.
Google loves long, detailed, in-depth articles, so think about how you can take an 800 word article and make it a 2,000 word article.
If you are focused on serving your community with information they need, a 2,000 word, well-written article with lots of subheads (H2 and H3 headers) will take your content to another level.
I experimented with this concept by adding length to a popular listicle on my website. The original article, 10 Struggles Only Gluten-Free People Understand, included just that, a list of 10 struggles my community faces day-in and day-out. This particular article has done well on my blog for a long time, generating hundreds of comments over the years.
However, the traffic for the article dipped recently, likely because it was out of date (and my pin image was out of date too).
As I re-read my work from several years ago, I realized there was so much more content I could add to it now that I’m even more entrenched in the gluten-free community. Plus, the reader comments were a goldmine of struggles I hadn’t originally thought of; they, too, made perfect additions to my listicle.
I ending up adding 11 more struggles to the listicle, renamed it 21 Struggles Only Gluten-Free People Will Understand, created a new pin (with a spanking new stock image from Deposit Photos), freshened up the content already there… and guess what? The article is back to being a top article. What’s old is new again.
The stats don’t lie either. My original top 10 article netted about 180 views per day, but after I made it a top 21 list, it began averaging 382 views per day.
Add Links to Related Reading.
Rereading my old content allows me to see how far I’ve come as a professional blogger. I have so much content – truly!
I want people to see all my content and get lost in my site. This is why every 3-5 paragraphs I add a “Related Reading” paragraph where I share another article. Here’s what a Related Reading link looks like:
Related Reading: 10 Reasons to Start a Local Bloggers Club
The “Related Reading” link prompts my readers to look at other articles on my site.
Go through old content and add Related Reading links to your new content. This is a particularly useful strategy to do employ on really popular articles. Use the traffic on these articles to generate traffic on new articles.
Bottom line: Help readers get lost in your site by linking them to related content.
D= Delete Old and Poor Performing Blog Posts
The next way to make your content RAD is to delete old content. This is a bit of a controversial content hack, but I have seen the benefit of it so I’m sharing the tip here. Of course, please check with your SEO coach before doing anything. (Again, I am not an SEO expert.)
During my SEO audit in 2019, my SEO consultant told me to delete crappy content on my website. There were many articles I was not proud of and no one was reading them anyway.
I, of course, didn’t delete all low performing articles (I revised and added to those articles instead), but I did delete several dozen articles that no longer served my readers or my site well.
Think of it this way. If Google sees you have 10 articles, and they are all amazing and getting tons of traffic, Google is going to think your site is the cat’s meow. A homerun. A 10 out of 10!
But if you have 100 articles and none of them are doing well, or only 10 of them are getting any traffic, then Google might think your site is dud. A 10 out of 100 is a failing grade.
Bottom line: Get rid of content that is holding you back from being a perfect 10!
Where to Start?
Making your current blog content RAD may feel overwhelming at first, and you may not know where or how to start.
Look at Your Google Analytics.
I suggest you take a hard look at your Google Analytics to identify your top performing posts for the past year. Start by making your best performing posts RAD and getting rid of crappy content that no longer serves you well. Your Google Analytics will help you decide what articles you want to fix and add to, as well as which ones you want to get rid of forever.
If you’re short on time, get help taking new photos of your recipes or crafts or creating new pin images.
I been using a photographer to recreate many of my recipes and provide me with new pictures (both final and inprocess recipe pictures). I know my photography skill set isn’t my strong suit, so getting help is a must for me.
Take it Bite By Bite.
Remember, you don’t have to tackle making your content RAD immediately. Work on it bit by bit, bite by bite.
Simply commit to making 1-2 articles per week RAD in lieu of creating new content.
Is Your Content RAD?
I hope this article helped you figure out how to make your content RAD. Revise old content to make it sparkle with new pictures and graphics, add lengths and links, and delete content that is holding you back. You got this!