Article: 10 Reasons to Start a Local Blogger Club
About three years ago, I was in the middle of figuring out if my blog was going to be a legit business, or if it was just a feeble attempt at something big that had gone terribly wrong.
At the time, my blog, Good For You Gluten Free, was lackluster. I struggled to find my voice and brand. I lacked motivation and excitement. My blog just existed but it was far from being successful. I was doing important work and helping people struggling with diet changes, but without any hint of success in my future, I was wavering on whether or not the business of blogging was for me.
Instead of throwing in the towel, I decided I needed to figure out what I was doing wrong and determine ways I could improve my game. The best way to do that, I figured, was by networking with other bloggers. Surely they knew how to blog strategically, and maybe, just maybe, they would be willing to share their secrets of success with me.
I looked for a local blogger group to join, and when I couldn’t find one, I decided to start my own. I called it the Denver Bloggers Club.
I researched a bunch of bloggers in my area, sent them personal invites to my first event, and hoped for the best.
Only four bloggers showed up, including me. Just four. It wasn’t ideal, but it was something.
At the event we talked about what the Denver Bloggers Club could look like, we shared ideas, and then we parted ways with the promise that I would plan another event.
Obviously a lot has happened since that first lowly event (and I will share more about how I turned things around in future posts), but I wasn’t quite ready to give up on the club. I had a bigger vision and better plans for it, too. (And I’m glad I didn’t give up. Today my events regularly net 30 bloggers each month, almost always have a waitlist, and are always sponsored by a generous restaurant, venue or brand. I’d say we’ve come a long way since that first meeting!)
If you can’t find a local bloggers club near you, or the one in your city is lackluster and uninspiring, consider starting your own.
10 Reasons to Start a Local Blogger Club
Here are 10 reasons to start a local blogger club – and why I think it is one of the best business decisions I’ve ever made (and perhaps one of the best decisions that awaits you, too).
(1) Meet Other Bloggers: Meeting other bloggers is like finding your tribe. They get what you do and why you do it. They are your people and you won’t need to explain what it is you do, they will just get it. I believe everyone should regularly hang out with people who inspire them in their business endeavors and in life.
(2) Learn: My Denver Blogger Club events are centered on learning. Each month I pick a topic I want to learn more about. I didn’t know much about affiliate marketing, SEO, Instagram or photography until I brought in speakers to teach our club how to grow these skills. I have applied just about everything I’ve learned in the club to aid in my own blogging success.
(3) Grow: Along the lines of learning, I have grown so much as a professional blogger, and my stats prove it. I started out getting just a few hundred views daily, if even, to now getting thousands of views daily and feeling like I’m really making a mark in the gluten-free world.
(4) Have Fun: It really is fun to get away from my home office and go out with my blogger friends. The bloggers I’ve met in the club are truly my friends. They are so much fun to hang out with and I look forward to our monthly events so I can have the chance to catch up with them.
(5) Meet Brands: When you start a local blogger club, you have the opportunity to meet a variety of brands who want to sponsor your club. You get to enjoy the direct line to these restaurants, venues and brands interested in connecting with you – and your club members.
(6) Make a Little Money: After you grow and have amassed a good following, you can begin to monetize your club. You can charge sponsors for events – and some clubs even charge membership fees.
(7) Make Decent Money: If you’re business savvy, you might find ways to elevate how you work with brands interested in connecting with the bloggers who trust you to plan amazing events. Perhaps you can connect bloggers with brands, plan a conference, etc.
(8) Lead: If you are a natural born leader, or interested in growing your leadership skills, starting a local blogger group is a great way to let your sparkle shine. Starting a local blogger club isn’t just about planning events; it’s also about the responsibility of helping other bloggers in your community grow.
(9) Meet Other “Founders”: The Bloggers Club Online offers a place where blogger club leaders can meet, exchange ideas and help out one another. When you start a group, you can join our private founders group on Facebook.
(10) Build a Community: Still not convinced you should start a local blogger club? Consider this…. as a local club founder, you will have the satisfaction of knowing you were a part of building an AMAZING community. You are the catalyst responsible for bringing bloggers together, making connections, and contributing to the success of so many club members. I hear from club members all the time how something they learned at an event changed their business for the better. It happens. A lot. And there is no better feeling than knowing your contribution to this world is helping others learn, connect, grow and advance in the business of blogging.
There you have it, 10 really good reasons to start a local blogger club. What are you waiting for? Go, do it!
It’s easier than you might think to start a club. Read my strategies for starting a club here (coming soon).